Most large New Zealand businesses have already embarked on their journey to the cloud and more specifically, Office 365. And, like many technology projects that preceded it, there are project teams scratching their heads. Wondering why nothing has changed. Wondering…
Simon Sinek posted on LinkedIn last week the following quote: "To affect change inside an organization we must remember why people resist change. People don't fear change, people like comfort. The status quo is more comfortable than the unknown" Do you…
On Tuesday, Brighter Days headed to DX2018 in Auckland. Here are 3 things we learned: 1/ Put your customers first Technology enables organisations to understand, predict and deliver on their customer's needs better than ever before. If customers aren’t truly at…
Are Facebook Ads Creepy or Creative? As marketeers you can use the plethora of information that Facebook captures from its users, to your advantage. Facebook knows a lot about us. A hell of a lot in fact. It gains insights…
Let's put the word Digital in there. Then it must be Digital. Surely? Digital is in danger of becoming an arbitrary, meaningless term as it continues to be overused. This week, I read a well crafted press release from a very well known,…