The rapid pace and potential of digital technology is challenging businesses to rethink - and at the very minimum, to shift to an IT infrastructure that can plug and play products and services from other places.
At Brighter Days, we use a proven approach to future-proofing your digital systems. Find out more about our five-step process below:
1: BUSINESS STRATEGY
Be clear about where your business is headed.
This is THE most critical part of the process to forming a Digital Strategy.
You have spent a lot of money and time getting to a point, where you have a clear set of strategic goals. But how will you implement them? There is a high likelihood that Digital channels will be needed to achieve some, if not all of these.
If we know where you business is heading and what you want to achieve, we can make some bold yet effective recommendations and help you on your journey.
2: CUSTOMER EXPERIENCE
Truly understand your customers, how they think - and behave.
Segment your stakeholders based on how they actually behave. We will understand your stakeholder personas based on the following :
- Priority initiatives– What causes certain stakeholders to invest time using products and solutions like yours, and what is different about buyers who are satisfied with the status quo?
- Success factors – What operational or personal results do your stakeholder expect to achieve by using your solution?
- Perceived barriers– What concerns cause your stakeholders to believe that your solution or company is not their best option?
- Buyer’s journey– Who and what impacts your stakeholders as they evaluate their options and make a selection?
- Decision criteria– Which aspects of competing products, services, solutions, or companies do your stakeholders perceive as most critical, and what do your stakeholders expect for each?
3: SYSTEMS REVIEW
Know what you have. Know what you need.
Here we will understand the current state of your platforms and systems. Do you have legacy platforms? What tools do your stakeholders use, to engage with you? Do they engage? We will investigate the following with you (plus any more that are relevant):
- Current Applications and Platforms
- Value derived from current set-up
- Data and Infrastructure
- Existing / Future Demographics
- Customer Touchpoints
- Supplier Interactions
- Key Business Processes
- Devices your customers use
4: DIGITAL ROADMAP
Develop a clear plan of what needs doing, how and when.
A visual and succinct slide-deck that outlines what enhancements / applications are required to execute your strategic vision including:
- A strategy statement with the list of the strategic priorities for the business (not IT-specific).
- A timeline of the initiatives and projectsthat will occur over the next several years with approximate start and end dates, durations, and sizes.
- A prioritised list of improvement opportunities. This is generated jointly with the business and IT and should be refreshed periodically.
- High-level justifications for each project. These should be robust for projects over the next 12 months and simpler statements for projects past the 12 month horizon.
- The estimated cost and duration for each project. This will be high level and ‘ball park’.
5: DELIVER AND DELIGHT
Ensure your roll-out is well-received, with high adoption.
Getting a system to ‘go live’ stage is only part of the success when improving your users daily working lives.
Change Management is often an afterthought and seen a ‘nice to have’ on many technology implementations; which then are seen as failures by the business.
Ensure you have a plan that guarantees success from both a business and technical perspective.
LET'S GET YOU STARTED
We're good at spotting what's important. Book a Q&A with our Principal, Lee Stevens and kick-start your digital revolution.
What should a robust digital strategy include?
We’ve learned from experience, that a sustainable digital strategy must be well-sponsored and involve input from staff throughout the organisation. Below are key components of a Digital Strategy:
- Sponsored by senior executives
- Clearly aligned with wider organisational objectives
- Well researched, with direct input from stakeholders at all levels of the organisation
- Simplifies data collection, storage and analysis
- Streamlines process, automating where possible
- Increases engagement, collaboration and productivity of people
- Technologically agnostic (best-fit rather than ‘must-include’ platforms)
- Composed of ‘plug and play’ technology
- Creates accessibility anytime, anywhere
- Identifies realistic priorities
- Delivers an actionable roadmap